About
About MOG LLC
Matchday Operations Group is a New Hampshire–based referee assigning and matchday logistics firm created to bring professional structure, transparent communication, and dependable coverage to leagues, clubs, and tournaments across the region. Founded by long‑time administrators and active referees, we exist to solve the operational challenges that slow programs down — and replace them with systems that make matchdays run smoothly.
We believe that every game deserves qualified officials, clear expectations, and consistent support. Our team blends hands‑on field experience with modern operational tools to deliver assigning that is fair, efficient, and responsive. Whether we’re coordinating hundreds of seasonal matches or supporting a single‑day event, our focus is always the same: reliability, clarity, and professionalism.
Matchday Operations Group was built for organizations that want more than just assignments — they want a partner. We work closely with league leadership, club directors, referee mentors, and local associations to ensure that communication stays open, coverage stays strong, and officials feel valued and prepared. Our approach emphasizes accountability, development pathways, and long‑term program health, not just week‑to‑week scheduling.
At our core, we are committed to strengthening the referee community. We invest in education, support emerging officials, and collaborate with statewide programs to raise standards across the board. When referees succeed, match days succeed — and the entire soccer ecosystem benefits.
Matchday Operations Group is proud to serve the Southern New Hampshire region and beyond, delivering the operational excellence that modern soccer programs deserve.
Meet Our Team
Shawn Coventry
Shawn Coventry
Shawn Coventry
Co-Founder
Managing Member
Shawn is a respected presence within many New Hampshire officiating communities, bringing to Matchday Operations Group a deep well of practical assigning experience that complements Kyle’s development‑ and education‑focused leadership. With years spent in hands‑on assigning and match coordination roles, Shawn has
Co-Founder
Managing Member
Shawn is a respected presence within many New Hampshire officiating communities, bringing to Matchday Operations Group a deep well of practical assigning experience that complements Kyle’s development‑ and education‑focused leadership. With years spent in hands‑on assigning and match coordination roles, Shawn has worked directly with clubs, referees, and league administrators to manage the operational complexity that large‑scale match coverage demands. His field‑tested perspective strengthens MOG’s commitment to reliable operations, transparent communication, and a development‑first approach to supporting officials.
Kyle Averill
Shawn Coventry
Shawn Coventry
Co-Founder
Managing Member
Kyle has officiated matches across a wide range of competition levels in New Hampshire, earning the respect of peers, club leaders, and league stakeholders through his professionalism and on‑field presence. As an educator and administrator, he has transformed that practical match experience into building the infra
Co-Founder
Managing Member
Kyle has officiated matches across a wide range of competition levels in New Hampshire, earning the respect of peers, club leaders, and league stakeholders through his professionalism and on‑field presence. As an educator and administrator, he has transformed that practical match experience into building the infrastructure the state’s referee community needs to grow sustainably. His work consistently operates at the intersection of match day expertise and long‑term program development, shaping pathways that strengthen officials, improve communication, and elevate the overall matchday environment.
Mark Chagnon
Shawn Coventry
Mark Chagnon
Co-Founder
Member
Mark is a well‑recognized figure across the New Hampshire soccer community, bringing extensive experience in assigning, refereeing, and program support. With more than twenty years of officiating and dedicated service within the NHSA, he has demonstrated a sustained commitment to both the state and national U.S. Soccer lan
Co-Founder
Member
Mark is a well‑recognized figure across the New Hampshire soccer community, bringing extensive experience in assigning, refereeing, and program support. With more than twenty years of officiating and dedicated service within the NHSA, he has demonstrated a sustained commitment to both the state and national U.S. Soccer landscape. Mark’s broad operational background and steady, community‑focused leadership strengthen Matchday Operations Group’s ability to deliver reliable coverage, clear communication, and development‑oriented support for officials at every level.
Our Partners
